Want to make history?
Submit your idea to become a speaker at San Diego's first-ever ProductCamp!
You can add a session proposal until 9:30 AM on the morning of ProductCamp.
Voting closes at 10 AM when the Opening Plenary session begins.
The breakout session schedule will be announced and posted at 10:30 AM or thereabouts.
How does it work?
ProductCamp doesn’t have traditional keynote speakers. If there’s something you want to talk about, propose the topic as a session!
On the morning of event, attendees vote on which sessions that they would like to participate in and contribute to. So, pick a topic to address that is timely, relevant, and interesting. Attendees appreciate interactivity, discussions, roundtables, whiteboards.
Don’t worry, it doesn’t have to be polished. You don’t need to prepare slides. You can lead an interactive roundtable discussion or workshop where your peers in the room share equally in solving problems and sharing their experiences.
ProductCamp is completely user driven. It is your opportunity to share your ideas in a collaborative environment, hone your facilitation skills, and participate with and learn from like-minded product people.
ProductCamp is about sharing what you know, learning from your peers, and making connections.
Suggested Session Formats
Your peers are looking for insight, truth, and actionable tools they can take back to work on Monday. If a few slides are the best way to communicate your material, that’s OK. But also think about how to involve participants in learning… Play a game that teaches a new skill. Do role play to simulate the challenge we face. Run an interactive exercise that gives a chance to practice something new. Use your imagination.
- Roundtable Discussion – A guided discussion wherein the presenter poses discussion questions, and the audience breaks out into small groups to discuss. Presenter solicits teams to share findings, comments, or team responses with the room, either periodically during the session or at the end of the session.
- Interactive Workshop – In this format, the audience is actively involved, collectively or in groups, in an exercise or application of a technique or process which has been presented by the session leader. The description should mention the portion of the session spent in the exercise and what the attendees will produce. Proposers are encouraged to have knowledgeable assistants to help answer questions and support the exercise.
- Panel Discussion – This popular format has several people qualified to talk about the subject of the session, preferably from diverse or even counterpoint perspectives or roles. A moderator facilitates prepared questions and questions from the audience, with a significant part of the session interactive Q&A with the audience.
- Ask the Expert – This format is most successful with a recognized authority on a subject of wide interest, or a direct participant in some particularly interesting event or phenomenon. The expert or a moderator introduces the topic and frames some appropriate discussion and then opens the floor for questions, including those that might be somewhat specific as long as they are applicable to more people than the individual posing the question.
- Presentation – Although this traditional one-directional delivery is less popular among the ProductCamp community, there are some exceptional topics and presenters who can make this work. Session proposers are advised to consider this with caution and be clear in citing this format when planning to deliver a presentation.
Having trouble thinking of the perfect product topic you are passionate about? Here are some ideas to inspire you.
- Opportunity Analysis – Market Research, Market Segmentation, Competitive Analysis, Business Case, Market Problems
- Product Strategy – Business Planning, Business Model, Whole Product, Roadmaps, Portfolio Planning, Partnerships, Resource Allocation, Technology Assessment
- Requirements Definitions – MRD, PRD, Epic / Story Development, Elicitation, Personas, Use Cases, Prioritization, UX
- Product Development – Agile Processes, Prototype-Driven Development, Market Testing, Testing/QA, Beta Tests, Offshore/Nearshore Dev
- Go-to-Market – Product Launch Plans, Marketing Strategy, Marketing Plan, Pricing, Messaging and Positioning, Sales Enablement, Demand Generation / Growth Hacking, PR, Social Media, Channel Strategy, Marketing Metrics
- Product Lifecycle Management – Design Thinking, Portfolio Analysis, Crossing the Chasm, Brand Management, End-of-life, Divestment, Customer Retention, Repositioning
- Product Management Careers – PM 101, Team Management, Interviews, Roles Definitions, Small v. Big Company, PM Tools
- Domain-Specific Topics – Healthcare, Biotech, Cross-Border, Consumer Products, Cannabis and Brewing, Manufacturing, Internet of Things, Machine Learning, Blockchain, Augmented & Virtual Reality
The key to a brilliant session is knowing your audience. Who will you be focusing on?
- PM Essentials – product people with no or little previous experience in the topic and should discuss core knowledge and skills that a product manager or product marketer would want to know in the topic area. Also appropriate for those just starting out in Product Management or aspiring to enter Product Management.
- PM Leaders – product people with previous experience in the topic area and that are looking to increase their depth of knowledge in that topic by discussing a narrow subject at a deeper level of detail.
- PM Entrepreneurs – startup entrepreneurs and small business owners that are looking to create breakthrough products but need a solid understanding of product management and product market principles as it applies to entrepreneurs, recognizing that an entrepreneurial company does not have a dedicated product management or product marketing role and that the practice of these principles may be different than in established companies.